故事可以带领人们进入你的世界，让他们更愿意投资你和你的品牌。菲利普-帕特是著名的走钢丝艺人。他曾在上世纪70年代在纽约世贸中心双子塔之间表演高空走钢丝。他认为其他走钢丝人一直试图将走钢丝搞得看上去很难。但他却希望成为“空中诗人”，让走钢丝看上去轻松无比。尽管没有用言语讲述，但却是在讲述一则故事。 (来源：英语杂志 http://www.EnglishCN.com)

Testing Ideas In The Market

用市场检验想法

Everybody has a bias to think their own idea is brilliant. [Achievers] roll it out in an environment that’s as close as possible to the market. Bill Gross, serial entrepreneur, always tests before he invests. When he had an idea for an online car dealer, CarsDirect, no one was sure if people would actually buy a car from a Web site. He decided to put up a test site to see what would happen. Before they had any inventory, they’d sold four cars and had to shut down the site. On the upside, Gross then knew for a fact there was a market for the service.

每个人都有私心，觉得自己的想法特棒。成功人士会在接近市场的环境中试验自己的想法。比尔-格罗斯是多家企业的创办人，他在投资前总要先进行试验。当他想在网上进行汽车直销，没人确定人们愿不愿意从网上买车。于是格罗斯决定试验一下，看看到底如何。还未存货前，他们只卖了四辆车，最后只好关闭网站。从好的方面来看，格罗斯起码知道了市场的服务需求。

Practicing Patience

学会耐心

Inaction, or stillness, can sometimes be just as useful as action. The importance of patience was a primary theme among the super-achievers–whether it’s strategically waiting for the best time to make a move or continuing to pursue a larger vision without receiving immediate rewards. Jill Tarter, a director of the SETI Institute (Search for Extraterrestrial Intelligence), has been searching for life on other planets for the last 50 years without any guarantee of success.

有时不作为或安静也和行动一样有效。耐心是成功人士第一要点——不论是有策略地等待最佳行动时机还是拒绝临时奖励而谋求更大目标。吉尔-塔尔特是SETI（外星智能搜寻）研究中心的一名主管，虽不确定成功与否，50年来却一直在搜寻外星生物。

Pursuing Happiness

追求快乐

Success fuels happiness, and happiness in turn fuels greater success. Jennings, “the winningest game-show champion in history,” said once he became a contestant on a game show, it filled his entire life with passion. That happiness helped him win, and winning ended up giving him the confidence he needed to pursue a career he loved: writing. Seeking happiness in your life and work turns out to be a win-win.

成功带来快乐，而快乐反过来也会带来更大成功。“史上最强竞赛节目冠军”詹宁斯曾说，每次参加竞赛节目，自己整个人都会激情澎湃。快乐使他赢得比赛，而获胜反过来也增强了他追求至爱事业的信心：写作。从生活与工作中寻找快乐吧，这样你就能获得双赢！