TRADEMARK LICENSING AGREEMENT (来源：专业英语学习网站 http://www.EnglishCN.com)

　　Whole Doc.

　　Agreement made this ___________day of ______________， between ___________（hereinafter called “Licensor”）， and ________（hereinafter called “Licensee”）：WITNESSETH

　　Whereas Licensor  owns  certain  valuable  registered  trademarks  and service marks， and owns and has  merchandising  rights  to  various  other Licensor properties as defined in paragraph 1 of the Rider attached hereto and hereby made a part  hereof  （hereinafter  called  “Name”），  said  Name having been used over the facilities of numerous stations in radio  and/or television  broadcasting  in  allied  fields，  and  in   promotional   and advertising material in different businesses  and  being  well  Known  and recognized by the general public and associated in the  public  mind  with Licensor， and

　　Whereas Licensee desires to utilize the Name upon  and  in  connection with the  manufacture，  sale  and  distribution  of  articles  hereinafter described，

　　Now，  Therefore，  in  consideration  of  the  mutual  promises  herein contained， it is hereby agreed：

　　1 Grant of License

　　（a） Articles

　　Upon the terms and conditions hereinafter set forth，  Licensor  hereby grants to Licensee as a related company， and Licensee hereby  accepts  the right， license and privilege of utilizing the Name solely  and  only  upon and in connection with the  manufacture，  sale  and  distribution  of  the following articles.

　　（insert description）

　　（b） Territory

　　The license hereby granted extends only to ________________.  Licensee agrees that it will not make， or authorize， any use， direct  or  indirect，of the Name in any other  area，  and  that  it  will  not  knowingly  sell articles covered by this agreement to persons who intend or are likely  to resell them in any other area.

　　（c） Term

　　The term of the license hereby  granted  shall  be  effective  on  the _______day of ____________ and shall continue until  the  _______  day  of __________， unless sooner terminated in  accordance  with  the  provisions hereof. The term of this license may be automatically renewed from year to year upon all the terms and conditions contained herein，  with  the  final renewal to expire on December 31st， ____________. At the end of each term，beginning with December 31st，  ________________，  this  license  shall  be automatically renewed for a one year term expiring December  31st  of  the following year， unless either party hereto shall be given  written  notice to the contrary at least thirty （30） days prior to the expiration date.

　　2 Terms of Payment

　　（a） Rate

　　Licensee agrees  to  pay  to  Licensor  as  royalty  a  sum  equal  to __________percent of all net sales by Licensee or any of  its  affiliated，associated or  subsidiary  companies  of  the  articles  covered  by  this agreement. The term “net sales”  shall  mean  gross  sales  less  quantity discounts and returns， but no deduction shall be made for  cash  or  other discounts or uncollectible accounts. No costs incurred in the manufacture，sale， distribution or exploitation of the articles shall be deducted  from any royalty payable by Licensee. Licensee agrees  that  in  the  event  it should pay any other Licensor  a  higher  royalty  or  licensing  rate  or commission than that provided herein for the use of the  Name，  than  said higher rate shall automatically and immediately apply to this contract.

　　（b） Minimum Royalties

　　Licensee  agrees  to  pay  to   Licensor   a   minimum   royalty   of ___________Dollars （$______） as a minimum guarantee against  royalties  to be paid to Licensor during the first contract term， said  minimum  royalty to be paid on or before the last day  of  the  initial  term  hereof.  The advance sum of______________ dollars （$ __________） paid  on  the  signing hereof shall be applied against such guarantee. No part  of  such  minimum royalty shall in any event be repayable to Licensee.

　　（c） Periodic Statements

　　Within _________ days after  the  initial  shipment  of  the  articles covered by this agreement， and promptly on the _________________  of  each calendar  __________  thereafter，  Licensee  shall  furnish  to   Licensor complete and accurate statements certified  to  be  accurate  by  Licensee showing the number， description and gross sales price， itemized deductions from gross sales price and net sales price of the articles covered by this agreement  distributed  and/or  sold  by  Licensee  during  the  preceding calendar ____________， together with any returns made during the preceding calendar ___________ For this purpose， Licensee shall  use  the  statement form attached hereto， copies of which form may  be  obtained  by  Licensee from Licensor. Such statements shall be furnished to Licensor  whether  or not any of the articles have  been  sold  during  the  preceding  calendar ____________.

　　（d） Royalty payments

　　Royalties in excess of the aforementioned minimum royalty shall be due on  the  ___________  day  of  the  ____________  following  the  calendar _____________ in which earned， and payment shall accompany the  statements furnished as required above. The receipt or acceptance by Licensor of  any of the statements furnished pursuant to this agreement or of any royalties paid hereunder （or the cashing of any royalty checks paid hereunder） shall not preclude Licensor from questioning  the  correctness  thereof  at  any time， and in the event that any inconsistencies or mistakes are discovered in such statements or payments， they shall immediately  be  rectified  and the  appropriate  payment  made  by  Licensee.   Payment   shall   be   in _______________. Domestic taxes payable in the licensed territory shall be payable by Licensee.

　　3 Exclusivity

　　（a） Nothing in this agreement shall be construed to  prevent  Licensor from granting any other licenses for the use of the Name or from utilizing the Name in any manner whatsoever， except that Licensor agrees that except as provided herein it will grant no other licenses for  the  territory  to which this license extends effective during the term  of  this  agreement，for the use of the Name in  connection  with  the  sale  of  the  articles described in paragraph 1.

　　（b） It is agreed that if Licensor should convey an offer  to  Licensee to purchase any of the articles listed in paragraph 1， in connection  with a premium， giveaway or other promotional arrangement， Licensee shall  have _______ days within which to accept or reject such an offer. In the  event that Licensee fails to accept such  offer  within  the  specified  _______ days， Licensor shall have the right to enter into  the  proposed  premium，giveaway  or  promotional  arrangement  using  the  services  of   another manufacturer， provided， however， that in such event Licensee shall have  a three （3） day  period  within  which  to  meet  the  best  offer  of  such manufacturer for the production of such articles  if  the  price  of  such manufacturer is higher than the price offered  to  Licensee  by  Licensor. Licensee agrees that it shall not， without the prior  written  consent  of Licensor， （i） offer the articles as a premium in connection with any other product or service， or （ii） sell or distribute the articles in  connection with another product or service which product or service is a premium.

　　4 Good Will

　　Licensee recognizes the great value of the good will  associated  with the Name， and acknowledges that the Name and all rights therein  and  good will pertaining thereto belong exclusively to Licensor， and that the  Name has a secondary meaning in the mind of the public.

　　5 Licensor’s Title and Protection of Licensor’s Rights